Our Voice

There is the brand we express to the world through print, the web, on buildings and in person. But then there is the very essence we reflect on before our pen hits the paper or our fingertips strike the keys.

Mantra

At Oregon State, we have a responsibility.

To our state. To our region. To every part of the globe.

We're obligated to solve today's most pressing issues.

And to do so, we travel to the highest peaks and the deepest depths. To verdant orchards and vibrant meadowlands. To communities fragile and flourishing.

To the very edge of what's known and back to where answers coalesce in labs and classrooms, virtual and physical.

Where discourse and discovery are informed by a culture that embraces the worth of individuals and the value of serving everyone.

Every day, fulfilling our duty to embrace the land, explore the seas, study the sun and search the cosmos.

And in every mind we enlighten, every life we enrich, every challenge we face and every solution we forge, we're out there.

Serving the people of Oregon.
Of our nation. 
And of the world.

Using Out There

While OUT THERE might feel like a tagline or a slogan, it's actually something far more important. It's the handle for our creative platform: two-syllable, two-word phrase that frames everything we do. Only on the rarest of occasions will it appear in print, but whenever you sit down to write about Oregon State, it should be in the back of your mind.

Out There is......

  • The perspective that defines our story and how we frame it
  • Our approach to solving big challenges at every scale and locale
  • Sequenced in our institutional DNA, and evident in the mark we leave in our field and on the world

Out There isn't......

  • A pat phrase that gets incorporated into every article or communication
  • Necessarily a remote, exotic location; it can be an idea, theory or solution
  • An institutional initiative or a shift in direction; it's a distillation of what has always set us apart