Two key concepts are introduced through this activity, one is gradient and the other is curvilinear vectors in the integrand.
Most students have a background that leads them to think of fields in terms of forces. Starting with electric potentials and using gradients to understand electric fields helps students build a much richer and deeper understanding. In addition developing the idea of fields from potentials “levels the playing field” because students have vastly different prior knowledge of the relationship between fields and forces, whereas nearly all students are novices at making the connection between potentials and fields. In this way the class can build a common understanding of fields without some students being bored and others being overwhelmed.