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This activity should be preceded by a short lecture on (vector) line integrals, which emphasizes that $\INT\FF\cdot d\rr$ represents chopping up the curve into small pieces. Integrals are sums; in this case, one is adding up the component of $\FF$ parallel to the curve times the length of each piece.
A good warmup problem is §18.2:6 in MHG [3].