Social media is a powerful tool for building pride and encouraging dialogue among College of Science community members. Sites such as Facebook, Twitter, Instagram and LinkedIn have become important and influential communication channels for our community. The College encourages the creation and use of social media accounts, providing that affiliated social media accounts adhere to Oregon State’s social media policy.
Social media accounts created on behalf of the College of Science are the property of Oregon State University, and messages shared from faculty, staff and students must be consistent with the University’s mission and guidelines. Creators and administrators of the accounts do not have ownership rights.
No less than two people must have administrative access to each account. At least one of those people must be a full-time (non-student) employee of OSU. This allows for better regulation of content and creates a backup if an administrator were to leave the University.
If our alumni, faculty, students or staff provide negative feedback, it is important to address the issue. For those that are very upset, give an option to connect offline and away from public view. If you have the ability to contact them directly, make sure to leave a response, in the public forum, so others don't assume the issue was ignored.
For minor grievances or complaints try to solve the problem publicly. Be apologetic, offer to help. Try to find a solution, but make sure to not overpromise or commit to something that cannot be delivered. Negative feedback happens, and it is an opportunity to demonstrate the value of your social network.
If you are unsure on how to respond to a specific situation, please reach out to the College of Science marketing team for help.
Use good judgment when sharing recognizable images and information on subjects. Do not include confidential information about the University, its staff, students or materials on any social media sites. All recognizable subjects in imagery must sign a model release form.
If you share external logos, images, videos, articles, messages or user-generated content, be sure to provide appropriate credit to the original creator.
Announcements like University closures will come directly from the University’s main accounts, which College of Science accounts can reshare.
In the event of an emergency or high-level announcement on or off campus, OSU asks that university-related accounts refrain from posting any content, and refer all followers to the @OregonState Twitter account for more information. Use this copy to direct traffic: “For updates on the current situation, follow @OregonState or visit oregonstate.edu. Thank you.”
When serious situations arise elsewhere in the world, the best thing for an account to do is to go silent until the crisis has concluded. Do not engage with other users. Reshare official University updates.
Read Oregon State’s social media policy for further guidance.
Members of the College of Science Marketing Team serve as both brand managers and delegates within the University's brand governance system. They will review and approve externally facing materials for compliance. The College's brand managers are Tamara Cissna and Sharon Betterton (design). All members of the Marketing Team are brand advocates.
Please contact tamara.cissna@oregonstate.edu if you become aware of any content that violates these expectations or if you have any questions. All feedback from the College of Science community is welcome.
We work to advance the College of Science’ mission: To advance science and build global leaders for a healthy people, living on a healthy planet, in a healthy economy.
Our messaging aims position the College of Science as a top leader in science education and research so that it becomes the first choice for science education, research funding and collaboration, and donor investment in Oregon and beyond.
OSU GOALS
DEAN'S GOALS
PRIMARY
SECONDARY
INFLUENCERS
Our messaging derives from The College of Science’s mission, vision and values
MISSION
To advance science and build global leaders for a healthy people, living on a healthy planet, in a healthy economy.
VISION
Driven by unbridled curiosity, our students and scientists unlock how Life and the Universe work.
Together we will
ignite a passion for science in all learners,
thrive in a data rich world,
Improve human and ocean health,
develop sustainable materials to power our planet, and
move discoveries from the lab to people's lives.
VALUES
The message map helps us articulate our mission, vision and values in ways that resonate with our audiences. As an extension of the university's messaging map, our message map expands on the attributes and benefits that are specific to the College of Science.
At OSU College of Science, we inspire all people to: appreciate the value of science, advance curiosity-driven research and address today’s global challenges.
To deliver: fundamental knowledge, innovative solutions, and determined leaders.
In order to inspire people to appreciate the value of science, advance curiosity-driven research and address today’s global challenges, we
In addition to delivering fundamental knowledge, innovative solutions and determined leaders, we
The College of Science seeks to ignite a passion for science in all learners and highlight discoveries that move from the lab to people’s lives. We are engaged in addressing many of the most pressing challenges we face as a society, including our commitment to:
Mitigate climate change. Address the threats facing our oceans and climate change with world-leading marine science research and teaching, global leadership and pioneering collaboration with government and industry partners.
Improve human and animal health through biomedical science aimed at understanding the physiological and molecular processes that underpin human health and that are involved in disease – and the applied work aimed at developing possible cures and other health interventions.
Enhance economic development. Through data science, brings numbers alive with real-world problems and computational and graphical reasoning tools that help us tackle tough challenges.
Identify new sources of renewable energy and sustainable technology. Through materials science, investigate and create new sustainable materials and methods to address current societal needs and to build the foundation for a healthier planet.
Stand in solidarity with our Black, Indigenous and people of color (BIPOC) students, faculty, staff and alumni who experience the painful effects ongoing racism. We are committed to listening to marginalized voices, being actively anti-racist and putting our College values into action.
Provide an environment that is equitable and supportive for all students, faculty, staff and alumni. We are committed to supporting women, first-generation college students, underrepresented minority students, lesbian, gay, bisexual, trans, queer, questioning, and intersex, asexual or allied (LGBTQIA) students, and other diverse populations to pursue rewarding careers in science.
The primary material for COS social media posts for these and other areas will derive from the initiatives, work and achievements the College of Science faculty, staff, students and alumni are doing to advance these important causes through research, teaching, scholarship and projects, collaborations with others, and cause-driven events – as well as the amplification of COS and OSU women, BIPOC, LGBTQI and other diverse voices.
We recognize that the College of Science has failed BIPOC students in the past, and we do not position ourselves as experts. When possible, we amplify BIPOC voices on anti-racism when they align with areas of COS expertise and with University and Relations guidance on communication efforts.
Hands-on experiences and resources that prepare Science students for academic success in college and for a rewarding career: