Sub-brand Guidelines and Templates

Headshot of Dean Vrushali Bokil

The College of Science Strategic Plan 2015-2020 defines our three goals: becoming a global leader in scientific research and scholarship, excelling in outreach, engagement, visibility and economic development, and building a diverse and inclusive science community focused on excellence.

Our plan was developed to align and support Oregon State University's strategic plan. It will further establish the College of Science as a place that transforms the world through science with its outstanding research, education and experiential learning experiences.

The College's marketing plan was developed to support our strategic plan by raising our overall visibility, increasing recruitment and retention efforts, engaging our alumni and donors and promoting the successes of our faculty, students and alumni. The strategies and tactics reflect the vision, mission, core values, goals and objectives of our strategic plan. Its successful implementation requires communicating consistent messages and presenting a unified, integrated look.

I ask that you familiarize yourself with the Sub-Brand Identity Guidelines and diligently apply them in all you do as we collectively work to advance the College of Science.

Vrushali Bokil
Interim Dean

Marketing Team

The Marketing Team promotes the College of Science sub-brand by:

Ensuring alignment with the Oregon State brand by following the university's brand governance system: Members of the Science Marketing Team serve as both brand managers and delegates within the university's brand governance system to ensure consistency and cohesiveness. We review and approve all externally facing materials for brand compliance. The College's brand managers are Tamara Cissna and Sharon Betterton. All other members of the Marketing Team are brand advocates.

Providing tools and creatives services to departments within the College:

Our sub-brand guidelines and templates are found below. In addition, our expert marketing staff can provide consultation on developing promotional materials for departmental initiatives and programs with clear, consistent, engaging communications and visual design.

When there is sufficient bandwidth, the Marketing Team can provide the following services:  marketing strategy consulting, project management, creative concept development, copywriting and editing, graphic design for print and digital media, photography, media communications, etc. When we do not have capacity in-house to support your projects, we may outsource projects to external freelancers or to OSU Printing and Mailing.

Implementing the College's marketing plan: 

Major marketing and communications tactics witin the plan include: alumni magazines, events, departmental newsletters, annual reports, recruitment materials, advertising campaigns, social media, websites, development publications, videos, promotional items, etc.

Request creative services

Sub-brand Guidelines

Our Messaging
Our Voice
Our Colors
Our Photography
Our Graphic Elements
Our Companion Logo
Social Media Policy
Templates
Style Guide